Hooray Sock Co.™ - Modern sock designs for everyone.

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Hooray Sock Co.

Introducing

FERN

Our best selling Cole Thin Stripes just got a new color

Shop Fern Shop all Stripes

Shop\ \ Dot Socks

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Kids (7-8 years)

Sutro Bold Dot Crew Socks — Poppy\ \ Sutro Bold Dot Crew Socks — Poppy\ \ \ From \ $12.00

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Panhandle Classic Dot Crew Socks — Mist\ \ Panhandle Classic Dot Crew Socks — Mist\ \ \ $14.00

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Sutro Bold Dot Crew Socks — Wisteria\ \ Sutro Bold Dot Crew Socks — Wisteria\ \ \ $14.00

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Panhandle Classic Dot Crew Socks — Cream\ \ Panhandle Classic Dot Crew Socks — Cream\ \ \ $14.00

Designed in San Francisco — made for everyone.

A sock celebration of color, form, and pattern.

Handpicked from JapanNew Arrivals

See allSee all

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PUFFY Cotton\ \ PUFFY Cotton\ \ \ $28.00

8 colors available

OatmealCamelRedGrayBlue+3

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CRAYON Eco Silk Cotton\ \ CRAYON Eco Silk Cotton\ \ \ $32.00\ \ Sold Out

5 colors available

RedBlueGreenPurpleYellow

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Branch Linen Socks\ \ Branch Linen Socks\ \ \ $40.00

3 colors available

NavyKhakiRed

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Woody Low Gauge Cotton Socks\ \ Woody Low Gauge Cotton Socks\ \ \ $25.00

3 colors available

BlueCarmelGray

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Nara Melange Yarn Socks\ \ Nara Melange Yarn Socks\ \ \ $21.00

4 colors available

WhiteYellowLight blueGreen

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Oval Egyptian Cotton Socks\ \ Oval Egyptian Cotton Socks\ \ \ $30.00

4 colors available

BlackBeigeRedGray

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Cole Thin Stripe Crew Socks — Fern\ \ Cole Thin Stripe Crew Socks — Fern\ \ \ $14.00

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PUFFY Cotton\ \ PUFFY Cotton\ \ \ $28.00

8 colors available

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CRAYON Eco Silk Cotton\ \ CRAYON Eco Silk Cotton\ \ \ $32.00\ \ Sold Out

5 colors available

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Sutro Bold Dot Crew Socks — Pacific\ \ Sutro Bold Dot Crew Socks — Pacific\ \ \ $14.00

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Sutro Bold Dot Crew Socks — Poppy\ \ Sutro Bold Dot Crew Socks — Poppy\ \ \ From \ $12.00

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Sutro Bold Dot Crew Socks — Wisteria\ \ Sutro Bold Dot Crew Socks — Wisteria\ \ \ $14.00

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Panhandle Classic Dot Crew Socks — Cream\ \ Panhandle Classic Dot Crew Socks — Cream\ \ \ $14.00

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Panhandle Classic Dot Crew Socks — Mist\ \ Panhandle Classic Dot Crew Socks — Mist\ \ \ $14.00

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Cole Thin Stripe Crew Socks — Pacific\ \ Cole Thin Stripe Crew Socks — Pacific\ \ \ $14.00

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Cole Thin Stripe Crew Socks — Poppy\ \ Cole Thin Stripe Crew Socks — Poppy\ \ \ $14.00

Crew Socks

Two Tones

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Two Tone Crew Socks — Saffron Yellow\ \ Two Tone Crew Socks — Saffron Yellow\ \ \ $14.00

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Two Tone Crew Socks — Blossom Pink\ \ Two Tone Crew Socks — Blossom Pink\ \ \ $14.00

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Two Tone Crew Socks — Indigo Blue\ \ Two Tone Crew Socks — Indigo Blue\ \ \ $14.00

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Two Tone Crew Socks — Moss Green\ \ Two Tone Crew Socks — Moss Green\ \ \ $14.00\ \ Sold Out

Fresh\ \ Stripe Socks

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Cole Thin Stripe Crew Socks — Poppy\ \ Cole Thin Stripe Crew Socks — Poppy\ \ \ $14.00

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Cole Thin Stripe Crew Socks — Midnight\ \ Cole Thin Stripe Crew Socks — Midnight\ \ \ From \ $12.00

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Fillmore Bold Stripe Crew Socks — Marina Blue\ \ Fillmore Bold Stripe Crew Socks — Marina Blue\ \ \ $14.00

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Eureka Regular Stripe Crew Socks — California Gold\ \ Eureka Regular Stripe Crew Socks — California Gold\ \ \ $14.00

9 products\ \ Best Sellers\ \ \ View the collection

20 products\ \ Everyday Solid Socks\ \ \ View the collection

Customers are saying

5.00 ★ (20)

Verified

Fast shipping, that’s a bonus

Steven C.

Hooray Sock Co.

Makes a statement. The slightly cream color background is much nicer than a pure white would be.

Steven C.

Panhandle Classic Dot Crew Socks — Cream

Fabulous socks! Great colors and designs - will definitely be a return customer.

Ann H.

Eureka Regular Stripe Crew Socks — Fog

The socks were a gift (along with several other pairs), and the recipient loved them. Well done, Hooray Socks!

Chris F.

Eureka Regular Stripe Crew Socks — Fog

I love these socks. I love hem so much. Got my first few pairs at a craft fair in SF and then stalked the website on and off for years u til they came back again. I like a punchy but abstract sock. These are perfection.

Amy B.

Sutro Bold Dot Crew Socks — Pacific

Honestly, I LOVE these socks! I got my first pair in a gift shop in Sleepy Hollow, NY. I liked them so much I bought several more pairs. I found myself wearing these socks almost exclusively so I bought 8 more pairs! Stripes, dots, bold colors…love them all. They are soft, comfy and wash/wear well. Can’t say enough good things about them!

Amy S.S.

Sutro Bold Dot Crew Socks — Poppy

I really like the weight of these socks. They're not too thick and don't make my feet sweat. Great colors too!

TC

Fillmore Bold Stripe Crew Socks — Marina Blue

Such a little pop of personality! The polka dots are playful and add just the right amount of character to an outfit. The fabric feels soft and the knit is beautifully finished, I’m a huge fan of Hooray Socks because their quality never disappoints me, and this pair is no exception!

Anonymous

Hooray Sock Co.

Such a little pop of personality! The polka dots are playful and add just the right amount of character to an outfit. The fabric feels soft and the knit is beautifully finished. I’m a huge fan of Hooray Socks because their quality never disappoints me, and this pair is no exception!

Anonymous

Panhandle Classic Dot Crew Socks — Mist

Just as fun as they look and super comfy!

Anonymous

Sutro Bold Dot Crew Socks — Poppy

Soft, fun and colorful

Ronald

Sutro Bold Dot Crew Socks — Poppy

Great socks! Fun patterns! Sweet colors! Love them so much and my customers do too!

Fern

Hooray Sock Co.

These look great with my jeans and sneakers. Love them!

Lily

Cole Thin Stripe Crew Socks — Poppy

These look great with my jeans and sneakers. Love them!

Lily

Cole Thin Stripe Crew Socks — Poppy

The most comfortable socks I have ever worn! I want to replace all my socks with these. The company is fantastic to work with and very responsive. I had my doubts about quality, but they are already exceeding my expectations. Highly recommend!

Ann f.U.

Hooray Sock Co.

I really love these socks they are so comfy and cozy! Feel great and look great with a variety of shoe options!!!

Chloe

Eureka Regular Stripe Crew Socks — California Gold

These are my absolute favorite socks, I have 3 pairs of them! The colors are gorgeous and they match with everything. I love the detail on the top of the socks, so sweet.

Danielle

Eureka Regular Stripe Crew Socks — California Gold

Love these socks! Super versatile and comfortable

Danielle

Cole Thin Stripe Crew Socks — Midnight

I love these socks so much! The color is so lovely and they’re super comfy.

Danielle

Everyday Solid Crew Socks — Moss

I love these socks so much! The color is perfect and they’re so comfortable. Highly recommend!

Danielle

Everyday Solid Crew Socks — Spice

The latest from Hooray & Co.

November 12, 2025

A Quick Note About the Dreaded T Word ~ Tariffs

The dreaded “T word” is here (ugh ~ tariffs). A quick note about how they’re impacting Hooray.

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July 11, 2023

Let's Talk Socks

Socks might seem like a small thing, but they play a big role in keeping your feet comfy and stylish. We are often asked questions about...

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ArtInspirationMay 05, 2018

Inspiration Spotlight №1 — Brian Harte

As part of our endeavor to share tidbits of inspiration with you, we’re going to be highlighting some of the artists and designers we run...

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